Why Egypt can't stop filming matcha
Matcha hit 36 videos in 14 days from 27 creators and 572K views — a 31% bigger share than the six weeks before.
- 36 matcha videos in 14 days, 572K views, posted by 27 creators
- Matcha's share of food videos is up 31% on the six weeks before
- Matter in New Cairo leads with 9 videos; Hot Lil Matcha is EGP 105
Matcha went from occasional to constant in Egypt's food videos: 36 videos in 14 days, 572K views, 27 creators. Its share of food coverage is 31% bigger than in the six weeks before, and the places posting most are in New Cairo.
Matter
Matter is the centre of the trend: 9 matcha videos in 14 days from 9 different creators, 167K views. Creators rate it up to 10/10, and the Hot Lil Matcha is EGP 105. It holds 4.9★ across 269 Google reviews.
Retro Brew
Retro Brew logged 2 matcha videos from 2 creators and 8K views, with Hot Matcha at EGP 155. Creators praise the coffee and matcha; the sweet experiments divide opinion. It holds 4.7★ from 16 Google reviews.
Club Room
Club Room drew 3 matcha videos from 2 creators, 3K views, inside an upscale Cairo complex. Creators point to the desserts and the Colombian and Ethiopian specialty coffee as much as the matcha. It holds 4.9★ across 201 Google reviews.
Bisqo
One creator's matcha video here pulled 117K views, the single biggest audience in this set. The draw is the Matcha Tiramisu Overload, part of a tiramisu menu that also includes classic and chocolate versions. It sits at 4.8★ from 18 Google reviews.
RAFAL Elite
A single matcha video from this spot drew 113K views in 14 days — the second-largest audience here from the fewest posts. That ratio is why it makes the list: high reach, almost no coverage.
Amorino
Amorino in Jeddah shows the trend isn't Cairo-only: 1 matcha video, 56K views. Creators call it the best gelato in Jeddah, and Talabat rates it 4.5.
Arkan
Arkan in Sheikh Zayed got 2 matcha videos from one creator, 26K views. The opening attention around this new food stop is mostly matcha promotion so far.
The pattern is clear: matcha is now a regular slot in Egypt's food videos, and New Cairo is where most of it is filmed.
Questions
Is matcha actually trending in Egypt?
Yes. Matcha appeared in 36 videos in 14 days from 27 creators, with 572K views, and its share of food videos is 31% higher than the six weeks before.
Where can I get matcha in New Cairo?
Matter drew 9 matcha videos in 14 days, Retro Brew 2 and Club Room 3. Matter's Hot Lil Matcha is EGP 105 and Retro Brew's Hot Matcha is EGP 155.
What matcha dish is getting the most views?
The Matcha Tiramisu Overload at Bisqo, where one video reached 117K views. A single video at RAFAL Elite reached 113K.
How we know. We read 5,115 public food videos posted in Egypt over the last 8 weeks and compared the last 14 days with the 6 weeks before (as a share of all videos, so more videos overall doesn't count as a trend). Updated 27 October 2026.
